Gauravonomics

Poet. Storyteller. Nomad. "Gaurav" helps global brands inspire, oprganize and energize their stakeholders by rethinking purpose, participation and performance. "Gauravonomics" thinks, talks and writes about minimalism, mythology and movements. For more, see http://gauravonomics.com

Jun 28

“Each of our beverage brands has a strategy and marketing platform that will be less about (creating) a moment, more about a movement.”

Frank Cooper, Chief Consumer Engagement Officer, PepsiCo