Gauravonomics

Poet. Storyteller. Nomad. "Gaurav" helps global brands inspire, oprganize and energize their stakeholders by rethinking purpose, participation and performance. "Gauravonomics" thinks, talks and writes about minimalism, mythology and movements. For more, see http://gauravonomics.com

Jul 4
“Usability is about removing the potholes on the road. Seduction is about increasing motivation, which is far more powerful than merely removing the friction.” Seductive Interactions by Stephen Anderson via todaysmusings