Jul
4
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(Even as virtual worlds slowly emerge from the ‘Trough of Disillusionment’ in the Gartner ‘hype-cycle’)… social games are approaching the ‘Peak of Inflated Expectations.’
The technology platforms exist for social games to develop past the admittedly addictive, but frustratingly simple model that currently prevails. We anticipate a convergence between fully immersive virtual worlds and casual social games. As businesses increasingly catch on to the social gaming phenomenon, expect to see more spin-offs from popular brands, with characters from films, television, books, and toys joining in with the virtual world revolution.
” Do Virtual Worlds Have a Future?
