Aug
10
“Foursquare boasts that users have gone to the gym more since it introduced a gym rat badge… Brands, like Nike+, are already tapping into the life-as-a-game trend. The site began as a way for people to track their running behavior. Nike soon found the most popular feature of the site was challenges, where people could use the data collected to make their training a game. Nike subsequently introduced more game-like features, like having users compete to achieve accomplishment levels.”
Brian Morissey on AdWeek
